Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics, because they're essential ingredients for any web page, but you may not be making the most out of them.

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Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to their index. In fact, the vast majority of sites listed in their results aren't manually submitted for inclusion, but found and added automatically when they crawl the web.